“Gregg Johnson’s unique insight and teaching about the life of the “young Jesus” is invaluable to all believers. Young, old and those of us in-between are nudged a little closer to Jesus by his straightforward ministry and writings.”

—John Mason, President, Insight Publishing Group

“I have known Gregg for several years now. He is extremely passionate when communicating to young people. He is one of the most effective communicators I know, not only in an entertaining way, but also challenging them to live their lives with a higher standard.”

— Ron Luce, Founder, Teen Mania Ministries

Quotes from the New York Times:

The reason behind the intense focus on tweens and teens is their phenomenal purchasing power.

Michael Wood, vice president of Teenage Research Unlimited, who estimated that today's teenage population stood at 33.5 million.

"The fastest growing power is the younger market, 12 to 15, accounting for 50 percent of the overall teen market."

Why is Abercrombie their favorite store?
“It’s not really about clothes,” Ms. Conrad said. “At this age it’s important for them to feel like they’re part of a larger club. And this does it.”

According to 360 Youth, an advertising and marketing company that focuses on young people, tweens independently spend $51 billion annually and have "considerable sway" over another $170 billion annually spent on them by parents and family.